A staggering 25% of your company’s market value is a result of its reputation. Thousands of users search the internet every day for reviews about your brand and its reputation. So what are you doing about it? The answer is to hire a content writing service to help. Read on to find out why.
Content Writers Proofread Everything
Any content on your page will be free of spelling and grammatical errors with a content writing service. This is necessary because even a single mistake on social media could tarnish your reputation. While you may think that a few grammatical errors aren’t the end of the world, but in the bigger picture you don’t want to become known as the company always posting content with errors. A study by Colour Works found that 43% of users find bad grammar in online content very unappealing.
Content Writers Provide Consistency
Consistency is important across all the content you post online on every social media and website. If your Facebook page has a “hip” voice but your Instagram page sounds monotonous and dull, customers will get confused about what your real voice is, and won’t be able to connect with you. But a content writing service brings consistency in voice across your online presence by using the same voice across all social media posts, blogs, videos, press releases, SEO descriptions, and any website content, etc.
Intriguing Yet Relevant Content is Created
Online reputation depends highly on the audience’s level of trust. This trust is built by providing them with good quality resources and information. So once you find the right voice, the next step is to create and share high-caliber content to give the people what they desire. This won’t be an easy task and requires a lot of time and patience. Which is what content writing services offer you – their time and patience to build your online reputation.
Help Increase Search Rankings
75% of all users never browse past the first page of search results. This puts a lot of pressure on your website to be on that first page, preferably in the top few results. For you to rank higher on the search results, talk to the professionals about how this can be achieved along with your new top-level reputation. Search rankings and online reputation go hand-in-hand because you don’t want a site about customer reviews of your brand to come higher than your actual website when a user searches for your brand. If that happens, then not only do you have a reputation issue, you also have a major SEO problem you need to deal with asap.
Bonus Tip – Let the Professionals Do Their Job
Wouldn’t you send a plumber to perform a surgery right? So why send untrained employees to produce content that could endanger your online reputation. Leave this task to the professionals. Hire a content writing service right now to get your brand on the right path of online success.