Facebook keeps on evolving as a social media platform. From changing newsfeed displays and introducing timelines, and adding new specs to modifying messenger and whatnot, Facebook also keeps adding new features to enhance and improve the Facebook advertising experience. So let’s talk about the current trends in advertising on Facebook.
Just like there are ways to spice up what picture you put forward by shifting lighting and changing the aesthetic, there are ways to change the content too.
Stop motion is another cool way to do this. You can create small videos with still pictures that play like a film. A great and innovative way to grab attention.
Quotes and Reviews:
These are common but still trendy. These are left by buyers who benefit from by-products and are used in the form of videos or pictures by the companies rendering the service to grab the attention of other potential buyers.
This helps to earn the user’s trust and turn them into buyers, increasing conversions.
Photography of high quality and videography is common, but using simple animations and illustrations is growing in trend by engaging people to see a small animation, contributing to the growth in reach.
Packaging and Unboxing:
A simple lookbook of how companies package and deliver their products is also becoming common.
Again, this interests the user in looking into the lengthy process and effort put into delivering and packaging a certain product or service.
It also helps to ensure that their product is guaranteed safe and sound. The unboxing shows joy on the faces of the customers, which makes the users hooked on and tricks their brains into thinking that they will think the same way.
Nowadays, content marketing has seen a huge rise. People from all around are being recruited to write content, make guides, rule books, and eBooks based on the product being sold to attract customers again.
Simplified App Screenshots:
The lifestyle and model pictures are becoming too basic and giving customer service a boring and mundane look.
To break this monotony and stray away from the mainstream, people are adding simplified screenshots of their websites showing a bit of their process, which helps to initiate the thought of checking the website out and browsing its specs in the customer’s mind.
They click on the site and are brought to the landing page, where they fill in their details. Since only 2% of people buy on their first visit, they can be retargeted through funnel ads and email automation to make purchases.
Product images in carousels:
Perhaps the biggest trend right now. These carousels include an image of the product and its cost along with many other products sold by the service in a slideshow, which you can just tap through.
The first picture catches the eye of the user, and they just swipe through the whole carousel, and in the end, there is a link to the service site.
This increases impressions and reach. Many are forced to visit the website. Most sites base this carousel on the very recent activities of each specific user, which increases the chances of them landing on your site.
Data and graphs
This is a new take but does attract tech people. A quick graphic representation of data relating to the product gives visual cues to the person and makes them again engage with the product.
The graphs may be about customer satisfaction, product reliability, or sales, or if it’s a mobile company or software company, it could be about how many people have converted to their services.
Anything, the possibilities are endless. All these details make the user believe the service is reliable.
This service is particular to companies selling goods. The products are flat on a surface, and photos are taken from different angles.
These won’t only add a twist to the dull photo thingy but lows for comparing different products.
Videos are still going big. They are interactive and display a story with a persuasive voice, which initiates the call to action and makes the potential customer think, well, it won’t hurt just to look at the website and see what’s going on.
The videos can be reviews, product details, engaging stories, brand ambassadors like influential people doing something, etc.
These can be boomerangs or reverse videos. They can even be 3D models and 360 videos. 360 videos are spiking like crazy, with even actors doing a 360-degree tour of their closest and whatnot.
Custom conversion Ads:
These allow websites to track what a user did on their website without having to install a pixel code over there.
While pixel codes are vital, these are more efficient and help to target and retarget potential buyers and get ahead in the competition.
With virtual assistants like Siri and Alexa becoming more and more common and aiding users in improving their experience, Facebook is also releasing Aloha, an interactive assurance that can pick up random cues and social trends and help e-commerce by allowing people to reach their desired product more quickly by being social as it is a product of a social website.
Many e-commerce industries are also incorporating this strategy into their websites. And while there are many other trends like personalized GIFS and stickers and million other things that Facebook marketing involves, these are the major ones and should be adopted to ensure success and growth.