Should Small Businesses Use Facebook Advertisements?

Facebook Ads - Tahir Azam

The social media-driven era has mainly come as a boon for the business sector as it provides a perfect platform for marketing. In this day and age, starting a business is relatively easy. All you need is an innovative, workable idea that can attract customers.

Facebook, a pioneer of social websites, has revamped its structure to include business ads. For some compelling reasons, these ads hold the key to success for all businesses, especially small businesses. Take a look at why your small business should utilize these ads.

Simple yet Attractive:

The best part about Facebook ads is their simplicity. They are intended to be used by a common user of Facebook, so they don’t require programming or designing.

Consequently, you don’t need to employ an extra person who holds technical marketing knowledge, just an average man who could devote his maximum time to managing the ads will do.

All this is possible as Facebook uses relatively simple ads which are attractive and engaging. The interactive ads encapsulate vibrant colors and pictures that users can click for more information.

This means that your business remains sustainable while reaching out to the 1 billion users of Facebook. The bottom line is that for small businesses, Facebook ads are the perfect avenue for publicity as they are easy to use and highly effective.

Fall in Budget:

Printing flyers, getting an ad on the television, or getting a place on the newspaper’s front page all require the disposal of hefty sums, which small businesses don’t usually have. Facebook ads give you the flexibility of choosing your sum for the ad.

Starting from just $1 a day, you can use as much money as you like for your campaign. The key point is that the money is directly proportionate to the ad reach.

This is beneficial as you would not waste extra sums on people you don’t want to target. As a result, the saving factor is bolstered, and you can stay within your budget allowance.

Highly Targeted:

Unlike other online ad providers, Facebook cares for you. It will not throw your ads everywhere without your consent. Facebook keeps a staggering 90% accuracy in targeting people the owner of the ad chooses himself.

From age, gender, and region to the preferences of people present on Facebook, you can choose your target audience, allowing you to gain maximum marketing benefit.

For instance, if you own a sports equipment store, you can target the young people of both genders aged from 18 to 30 in the locality of your region who have already liked sports pages. Incredible, right? How does that sound?

On the Go:

Smartphones are very common these days, and so is Facebook. This social website has integrated into the lives of people. Approximately 0.6 billion people log on to Facebook daily, meaning you can target any of these 0.6 billion people using the Facebook app.

You just invest the amount of your choice, and your ad will pop up on people’s news feeds. Everyone will watch your ad on the go without doing anything else. It works for small businesses while for the people as well.

All the reasons mentioned above are for using Facebook ads if you own a small business. This is a highly efficient, cost-effective method of publicity. The greatest number of people can be targeted with ease. Boost your sales now with Facebook ads.

 

 

Tahir Azam is a Freelance Writer who helps different clients from all over the globe. He’s a proud father of a Son – Muhammad Dayyan Choudhry. Tahir has written over 6000 blogs, 800+ eBooks, and 700+ websites for all types of clients.

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