The Effective Role of White Papers in Content Marketing

Research shows us that the amongst the top 3 content formats most requested by B2B buyers, whitepapers are at the top with 78% request rate. So if you ever thought whitepapers were a thing of the past, you’ve got another thing coming! They’re still as relevant today as they ever were, maybe even more. And they can play a highly effective role in your content marketing as well. Continue reading to find out how.

White Paper’s Immense

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