Launched back in 2017, Rihanna’s makeup line Fenty Beauty has been included in Time Magazine’s list of “25 best inventions in 2017”. Since its launch, the makeup line has reached huge success. With such fame in so little time, this beauty brand offers many lessons for everyone, especially marketers. Below I am going to discuss 5 key lessons for marketers to learn from this company.
1- Timing Matters a Lot
You don’t want to be pushing out content when your audience is busy at work or asleep. To ensure that the maximum number of people are actually viewing your marketing efforts, you need to take the time factor into account. Similarly, when you launch your company, or a new product is crucial, it can’t just be a random date.
2- Try Solving a Problem
Your product, and thereby it’s marketing, should be something that is solving an existing need in the market. This is what will set you apart and also help drive your sales up. For example, the problem that Rihanna wanted to solve was the limited number of shades available in makeup that failed to cater to a huge segment of people. The marketing efforts of the company also revolved around highlighting this problem and providing Fenty Beauty as its solution.
3- Don’t Forget the Long Term
Once you launch a product or brand, that isn’t the end of it. You should plan for the longer term, having scheduled marketing efforts in place. These might include things such as more product launches, press events, and different strategies for social media. If you aim for the long-term, you will also win in the long-term.
4- Capitalize on What You Already Have
Instead of focusing on what you need to succeed, first focus on what you already have. Rihanna did so by capitalizing on her thousands of Instagram followers, and those followers then translated into becoming followers of Fenty Beauty on Instagram as well, which now has 1.4 million followers.
5- Inclusivity is Vital
What drove Fenty Beauty to immediate success was its inclusivity. Marketers should learn from this and understand that all their customers are different, and deserve to be treated accordingly too.
What Lesson Will You Apply?
Now that you have read all the various lessons to be learnt from the success of Fenty Beauty, which one do you plan on applying in your marketing strategy? Whichever one you choose, just always remember to be inclusive of all!