Your website might have many visitors but why is the number of clients stagnant? It’s probably because your about page is not fulfilling its purpose. An about page gives the visitor an overview of what you do, of your journey, of your aims and it is an integral part of a webpage as it can help grow your clientele.
Here are 6 steps through which you can woo people with your about page:
1- Choose the Right Background
Choose a background or color scheme that defines your business. Your background should let people know what you do. For example, if you’re a company that supplies rice you could have blurred fields in the background. You must also make it look as attractive as possible.
2- Welcome the Visitor
You must remember that everyone viewing your site is a potential customer so it is advisable for you to put a little welcome message for them to know honored you’ll be to serve them. The language you type in must be friendly and appealing to the visitor.
3- Tell Your Tale
Since it is your about page, you can mention what caused you to embark upon this journey and make it interesting. This is a great way to keep the audience engaged whilst also creating a sense of familiarity among them and the company.
4- Tell Them Your Aims
You need to tell them what you plan to do, what your goals are and why they should choose you over the rest. This will give the visitor a clear view of what you’re offering, but you must be careful not to sound vague or ambiguous.
5- Add a Subscribe Tab
To ensure that your visitors don’t forget about you, put a tab for people to enter their email and subscribe to updates and offers. You need to avoid spamming the subscriber with news of your company or otherwise, it may cause a bad impression and may compel them to unsubscribe.
6- Your Logo
If you’re cooperation make sure to put your logo on top where it cannot be missed. If you don’t have a logo is what you’re recognized with, it’s your id. Position it in a way where it’s notably visible and adds to the appeal of the site.
Let’s just hope you don’t down in the storm of clients that will follow as you modify your about page.