Publishing new content and images on your website can help increase the organic traffic by a staggering 111% . Given the immense advantages that different type of content brings to your website, it’s time you learn to incorporate them into your business. To help you along the way, I’ve compiled below the 6 different types of content you need to be aware of.
Humans are largely visual learners. If you say something to consumers, they will only remember 10 to 20 percent of it, but if the same information is presented visually, they tend to remember 65 percent of it . Consumers are also more likely to enjoy infographics because the required information is presented to them in a more fun way.
Lists work! There has to be a reason why all women’s magazines always include lists like “Top 10 ways to lose weight”. If you look around, you will realize that most information is fed to you in the form of a list. This is because it presents information in a more easy-to-read manner, and tells consumers exactly what they need to know without necessarily reading the whole content.
Case Studies and Success Stories
Nothing is more inspirational than a good old success story – something that starts off with a dramatic beginning of turmoil to finally reach the happy conclusion of success. We all love such stories because they inspire us. When writing both case studies and stories, make sure you mention both the failures and the successes, so they are more easily relatable for the common consumer.
There has always been confused with how long how-to guides should be. Should you assume that the customer already has certain information and therefore keep them short? The answer is: go as long as you can. Normally, the perfect post is described to be around 1500 words, but you can go even longer, as long as it is adding some value for the reader.
One great way of winning over more customers and bringing in more traffic is by positioning yourself as a human – something many websites take for granted. In such a fast-paced technology-centered world, emotions are rarely found and are treasured by customers. For this reason, if you start using personal stories of change, turmoil, success, etc., it will help win over many.
Not only will webinars help bring in more traffic, but they will also bring more leads for you! Other advantages include building relationships with influencers and creating conversations about all the issues your product or service solves and why it should be adopted by all.
Don’t Just Focus on a Single Type
A common mistake is to focus on only a single or limited type of content. Make sure you don’t do that! Now that you know what the different types of content learn to mix and match, introduce a variety of them on your website, don’t limit your choices.