By 2019, the number of social media users globally is expected to cross 2.77 billion. With so many users to market to, the key to success is engaging them. But the issue is that “engagement” is something we’re all trying to achieve, but not many know how to. To help you with this problem, we bring to you 4 tried ways you can engage your users through social media content writing.
Ask A Lot of Questions
The best way of engaging people is asking them a question! But when it comes to social media content writing, this little trick gets complicated, because simple questions like “how’s it going” don’t work. Instead, you need to engage your audience by asking them their opinions, so they feel like they matter. Asking questions like “what do you think” is a sure way of customer engagement. Asking such questions, you can build a whole survey around it, or quizzes or other fun activities that customers want to respond to.
Encourage Expression
Social media and mobile phone when put together give individuals more power to express themselves than ever before. Mobile phones have become personal expression machines. Use this fact to your advantage. Engage your audience by asking them to design content that features your brand. This allows customers to express themselves by using hashtags, filters, and anything they want, while also making it about you. You can even conduct social media contests that ask the audience to submit original pieces of expression featuring your brand to win some reward.
Give an Incentive
Competition is one sure way of ensuring engagement. Human beings are naturally competitive creatures, so you can tap into this competitive drive by creating some interactive content in the form of competitions on your social media. The key factor in all of this is the incentive, which is what keeps the users engaged. It doesn’t have to be a huge reward; even smaller ones get the job done.You can have a giveaway on Instagram or create a Facebook timeline contest, recognize and reward the participants, all the while gathering their contact information so you can keep them excited about being an active part of your community.
Put Utility at the Forefront
According to a research carried out, the top two reasons for using interactive social media content is to give utility to the customers (by educating them) and to engage them. This shows us how utility and engagement go hand in hand on social media. Focus on the utility you provide through your content marketing. Produce content useful to your audience that would engage them, such as infographics, videos, webinars, etc.
Put These Tips to the Test
Now that you know exactly what to do to engage your users on social media, what are you still doing here? Go ahead and start using all these tips from right this minute. Remember to focus on your users throughout all social media content writing. Success will surely follow soon!
