It is no surprise that Social Media has a lot of advantages in the current day. It has, undoubtedly, revolutionized the world. But most importantly, it has proven to be very beneficial for small businesses. Not only can the business find more customers on social media, but they can also have a direct impact on sales.
In a survey by SproutSocial, it was proven that 57.5% of people were more likely to buy from a brand, which they followed on social media.
However, a business also has to focus on the relationship they have with the customer. SproutSocial also gathered that 71% of people were more likely to purchase a product if it had a positive review. One negative review on the internet can spread rapidly which can be extremely dangerous for your business if you are not online to view it.
In Dubai, Social Media is greatly paying off for small business in for various reasons.
Here is a few reasons explaining why they are so successful:
Spreading and exposing your products and content on social media helps to spread and create awareness. This makes the audience engage with the brand content which is very beneficial for small businesses. There is more online traffic and purchases. The biggest goal of social media is to increase brand awareness.
The owners of these small businesses are able to get more turn out on social media by knowing their audience. They know their social audience and what they want which is why they are able to produce content that the audience will definitely enjoy.
Another goal of social media is increasing the social community engagement. This is an extremely vital part of social media marketing. Engaging with your audience is critical as it allows them to question, comment or convey their issues to the business, which is not only solving their problem but also helping the small business with their product/content. Responding the customers makes them feel valued. Therefore, small businesses know that to ensure a positive brand image and relationship, they need to engage with the customers.
Small businesses are more community and individual-based, which is why it is easier for them to reach their desired audience and respond to their audience. They also get the opportunity to partner up with other local businesses for more exposure and awareness.
It is less expensive for small businesses to pay for marketing and advertising because social media is free. There are special advertising done on Facebook, Instagram, etc. but small businesses don’t have to spend a huge amount of sum as their marketing is usually localized rather than global. Not only that, but they also collaborate with other businesses to put out a joint output which divides cost and is beneficial for both parties.
Another reason why social media is paying off for small businesses is the personalized service experienced by the customers. Small businesses are more likely to connect with the individuals and give out focused answers that they require. In a survey by AYTM, it was proven that 53% of consumers want to shop at small businesses because of the personal experience they receive.
Almost all small businesses are planning to invest more time and money in social media. This is a trend being followed in Dubai which has proven to very advantageous for small businesses and will most likely continue in the coming years as well.