Social Media is extremely crucial for businesses, as it has taken over the world. It is one of the fastest growing industries in the world. Social Media allows building a brand and increasing its visibility by building relationships with the customers. However, not having the appropriate plan and agenda can also be damaging for your brand. Sometimes, your content might not even reach your audience.
But worry not! I have listed down 8 ways to help you reach your customers on social media, so it is beneficial for you and your brand.
1- Targeted Ad Campaign
Ad Targeting can greatly effect your business by allowing it to reach the correct audience. The best place to place a paid ad will be Facebook as more than 1 billion people use it. According to News Room, there were 2.23 billion monthly active users on Facebook as of June 2018.
2- The Right Channels
It is of utmost importance that you chose the correct channel when it comes to marketing. Facebook and Twitter are not the only channels; there are many other which are rapidly crossing these platforms such as Pinterest and Instagram. Taking pictures of your products and posting it on these channels get an increasing amount of traffic as well. According to Shareholic’s report, Pinterest has passed Twitter and snatched the second position of the largest driver of traffic on social media.
3- Discounts, Promotions and More
A great way to reach your customers is to run contests, promotions and give discounts regularly. This helps draw even more audience and makes your content more shareable, which lets it get exposed to more viewers.
4- Start A Campaign
A fun and effective way to reach customers is by holding a contest. Challenges and contests, if interesting, are spread rapidly, for example, Dove’s “Real Beauty Should Be Shared” Contest. They asked their fans to tell them why their friends represent “real beauty” by filling their friend’s name and two things, which makes them beautiful. The winners got to be the next face of their campaign. Similarly, you can also hold contests. It could be an art contest, a photo contest – the choices are endless.
These are used increasingly in many social media platforms, such as Instagram, which helps to expose your brand to other people. The hashtag archives your posts and allows anyone interested or looking through the similar subject to come across your post. It not only directs your content to your target audience but also increases traffic.
6- Customer Reviews
It is very beneficial to incorporate your customers in your marketing strategy. For instance, if you are selling a jacket, ask your customers to wear it and send a picture, which you can then share by reposting. This is one of the most successful ways to reach your target audience. You can even show a drastic transformation where your product made a huge, or you can even post somebody’s review on your product.
7- Live Streams
This is the new powerful tool in the marketing world. You can hold Q&A with your audience, stream the launch of new products or announcements, interview an influencer or even cover live events and show backstage glimpses.
8- Target Audience
If you are unaware of the tactics and techniques used to catch the audience’s attention, you can try social networking management services in UAE, such as Contentwriters.ae, which will help you find your target audience and build an appropriate strategy which will help you grab their attention.
Social Media is swiftly taking over the world, therefore, achieving a presence on social media is very significant as it will help to expand your following by increasing exposure, improving traffic which will ultimately result in brand loyalty.