The marketing world out there is full of competition with even the smallest of things making all the difference between you and your competitor. In such a fast-moving, dog-eat-dog world, the need for digital marketing has never been greater. Beat your competition, create maximum brand awareness, increase your sales and much more by keeping up with these latest strategies for digital marketing in UAE.
1- Snack Ads
With the overwhelming amount of ads in the form of videos that hit consumers every single minute of every day, people now have developed much shorter spans of attention. They need short and informative ads. That is exactly what snack ads are; they are short videos, of less than 10 seconds. Snack ads have been proven to be beneficial, with a study showing that 89% of the audience remains engaged during snack ads of less than 10 seconds.
2- Social Media Influencers
Around the globe, social media influencers are gaining more and more traction. There is almost no company out there who does not employ social media influencers to promote and discuss its brand. Similarly, this has become a need now for any successful digital marketing in UAE. While the trend of using such influencers is an old one, it is still an important one that is necessary to mention in this list.
3- Mobile Marketing
Users now spend more time on their cell phones than they do on laptops or computers. According to statistics, people spend 2.8 hours on the internet from their mobile phones, as compared to 2.4 hours on computers. This is enough to show the immense importance of introducing mobile marketing to your company.
4- Content Clusters for Improving SEO
While previously search engines used to prefer keywords, their new algorithm favors content clusters of some specific topics. For this reason, there is a dying need for the introduction and use of content management in UAE. Companies should link their content to make clusters of similar topics, so they are more favored by search engines.
5- Voice Searches
Out of 3.5 billion searches on Google every day, a third of them are done through voice searching. This is an up and coming trend that can bring you more consumers than ever before. You need to focus on content management and adapt your SEO strategy to cater to voice search. Amongst latest content management in UAE trends, this is amongst the most important.
6- Explore Wonders of AI
A new trend that is all the rage in the world of digital marketing in UAE – Artificial Intelligence. AI can help companies do what humans just can’t. Mostly, AI is implemented in the form of chat bots, which are used to provide a better quality of customer service. They’re quicker, more accurate and offer a personalized service to customers.
7- Focus on Micro-Moments
Though an old concept, it is still as important today as it ever has been. Micro-moments are times in the buying process where consumers are at critical points and require reliable information, delivered quickly. Brands who focus on these moments excel, something that content management in UAE needs to focus on as well.
8- Advancement of VR and AR
With the advanced technology in the market now, the latest digital marketing trend is using AR and VR technologies to deliver captivating visual experiences. Users can experience the product in VR without actually touching it or using it physically.
Driving Force to Success
With 2019 almost around the corner now, using these digital marketing trends will guarantee you success, growth and an increased customer loyalty base sooner than you’d expect!