Remember when Facebook was competing with MySpace and Amazon just sold books? That was only 10 years ago! In only 10 years, we have entered a digital-centric model of customer behavior, in the center of which lies digital marketing. To help your company survive in such a world, I’ve listed below the best strategies for successful digital marketing!
1- Focus on Visual Content
Visual content is a necessity of any digital marketing campaign in the UAE. Visuals always win big in this region, and there is an immense amount of respect in the market for the quality creative. This can be seen clearly by looking at these interesting statistics:
- Number of Instagram users in the MENA region have hit 63 million;
- 70% Instagram users in the MENA region follow a company or business, and almost 75% act after seeing a new post by the company.
2- Relationship Building is Key
One key aspect of the UAE market that all companies need to keep in mind is that the consumer purchase process doesn’t simply revolve around the product or service being offered, it also focuses on the amount of trust the consumer has for the company. Majority of consumers in UAE hold trust as a sacred quality that the company must have, and most also associate a sense of reputation with the company. For this reason, it is imperative that your company caters to this element of trust and reputation.
3- Customer Experience Above Everything Else
This is no surprise that the customer comes first. But this has never been more important than it is now in the case of digital marketing. Customers put a lot of value on their buying journey and experience.
For this reason, companies need to not only focus on their products but also need to ensure that the process of getting to the product is personalized and engaging. An important way of doing this is providing content in the local language or having someone on board who can converse with customers in Arabic.
4- Discipline is a Must Have
Discipline has always been a serious concern in UAE. Digital marketing campaigns need to be well disciplined in the sense that they should be clearly organized, thought out, have set objectives, defined targets for social media growth and a proper execution plan. Without discipline at this basic level, the marketing campaign could go very wrong in this region.
5- Mobile Marketing
79% of all smartphone owners in the UAE region use their smartphones for shopping purposes, and 74% of them use their phones for researching a product and actually purchasing it. With such a huge amount of its population shopping online through their smartphones; this is a market that all companies need to focus on in their campaigns. Starting with a responsive web design all the way to improving their SEO, mobile marketing has to be catered to through digital marketing.
6- Respect Traditions
While UAE is home to a diverse population, is still holds its own values and traditions very dear. Any successful digital marketing campaign must also have the same level of respect for the traditions of the region. While creating any ads, make sure that you follow all the guidelines that are clearly defined across the UAE, so as not to hurt or anger any potential consumers.
Put Your Best Foot Forward
There are many tricks and ways to succeed in the UAE. But if you make sure to follow all of these 6 strategies when designing your digital marketing campaign, you’ll be all set for a sure success to follow. Good luck!