Social Media has completely changed the relationship between a brand and a consumer. It has proven to be beneficial for both parties – the consumer can connect with the brand, and share their own personal reviews or ask questions whereas the brand can create marketing strategies after analyzing the statistics to understand their target audience’s dislikes and likes.
Companies/brands in UAE are heavily using social media platforms in their content marketing techniques. These strategies and use of social media content has brought them great success because the amount of active social media users are large and increasing every day – but the real question is – how does social media affect a company’s branding?
Brand Recognition
Social media plays a great role in making a brand more recognizable. The more you show up on social media, the greater the exposure of your brand. Increasing brand awareness is one of the most important goals of a brand. Not only can consumers recognize your brand through your content marketing on social media but they can also recall your brand whenever they are thinking about the category your brand is linked to. It definitely helps to change or strengthen the image of your brand.
Free of Cost
The greatest advantage of social media marketing in Dubai is that the majority of it is free of cost. This is extremely beneficial for small businesses or new brands, as they can easily promote their brand image free and that too, globally.
Brand Loyalty
Through content marketing on social media, consumers get a chance to interact with the companies, which increase their trust and strengthens the bond between the consumer and brand. This sort of interaction creates and strengthens the brand loyalty of the consumers. A 2009 study from Mext Consulting showed that if consumers trust a brand, 83% will recommend it and 82% would use their products/services frequently.
Word-of-mouth
People often ignore word-of-mouth and do not consider it important, but actually, word-of-mouth can completely change the point of view of an individual. Consumers prefer the opinions of individuals like them rather than a brand’s own description of their products. 58% of social media users said that they write product reviews to protect others from bad experiences. (NM Incite)
Just like in real life, word-of-mouth also exists on social media, but it spreads way faster compared to real life. The reach of a consumer’s opinion is wider. Therefore, one bad review can completely damage the image of the brand. This is why companies in UAE are focusing on social media content marketing to ensure their brand has a positive and favorable image.
SEO
The chances of a brand’s name rising up in search ranking rely upon how much people engage with the brand on social media because the more people talk, subscribe, like or share about that brand to others on social media, the better the chance of its ranking to increase.
Promotion/Releases
Social media is a great way for a brand to launch new products, promotions or deals to a wide audience with little or no cost at all. Now multiple platforms exist with various tools (such as the live video feature) which can make the content more exciting and interactive for consumers. All social media platforms like Facebook, Instagram, etc. can be a great way to hold contests, release new products or for promotions.
Millions of users are using social media in their daily life, which is why using it for content marketing can prove very advantageous for a company. A brand must invest time, money and effort on social media because, in the current day, it definitely plays a crucial role in a brand’s image.
