Guide to Branding Yourself Online Through Twitter


Twitter, which started off on March 21, 2006, as a simple social networking website has gained a lot of popularity worldwide. It has become the hub for people to send out ‘tweets’ and express how they feel to their fans. However, it also gave way to various individuals to take advantage of the opportunity and the fact that millions of people use the website to brand themselves online.

While obviously, there are several different platforms that offer individuals equal opportunity to market themselves, it is important that you penetrate at least one of these effectively. In this article, we will exclusively look at how one can become an expert in self-promotion on Twitter.

Make sure you follow the right people

The ‘follow’ option on Twitter is designed for users to stay updated with those who they want to follow. With it, an individual can follow professionals, business giants, and entrepreneurs to stay updated on any activity that occurs on their Twitter profiles. This will not only help you in understanding the dynamics and techniques adopted by these ready-made brands.

But it also allow you to stay updated with the latest trends and products so that you can enter those specific fields while they are still in fashion since the primary factor that helps one promote him/herself online is to know what the potential consumer is looking for.

Keep Tweeting

One secret to establishing oneself, as a Twitter giant, is to tweet consistently and in a manner that it does not annoy your fans while keeping them entertained 24/7. An individual cannot stay active for 24 hours, but an intelligent move could be hiring someone trustworthy to do your job when you’re not online. This will allow for consistent interaction between your Twitter profile and your fans.

Tweet Differently

A common mistake made by people wishing to brand themselves on Twitter is their inability to Tweet in a differentiated manner or just copying other people’s tweet. This can tend to go against marketing ethics and values, which would lower your credibility so, it is better to understand what type of good you wish to sell on Twitter. Is it comedy, breaking news or simply fashion clothes that you wish to market online? Whatever the case may be, make sure that your tweets offered something special and personalized that your competitors can’t seem to manage, so there is a strong bond established between you and your old and new followers.

Idols to ‘Follow’

While, this article might make Twitter sound like a platform with a lot of competition, it is not always that hard for a complete rookie to enter the field and make an immediate impact. Some outstanding examples who completely changed their lives by becoming famous solely through Twitter include the pop sensation, Carly Rae Jepsen, who’s song “Call Me Maybe” wasn’t well known until Justin Bieber ‘retweeted’ her song through his Twitter Profile and gave Carly a dream head start.

While some might argue that she was given a huge boost, it is a fact that Cary Rae Jepsen seized the opportunity and continued making good content. She worked hard, produced good music and eventually ended up at a high number of 11 million followers on Twitter. From a no one living in Canada to a pop-star sensation is a story worth reading about for those wishing to brand themselves successfully on Twitter.

Simply reading this article does provide you with insight into the wonderful world of Twitter, just sitting here won’t do you any good. So quickly go over your schedule, plan out some interesting content to tweet and begin your path to inevitable Twitter fame.

Tahir Azam is a Freelance Writer & Digital Marketer who helps different clients from all over the globe. He’s a proud father of Muhammad Dayyan Choudhry & Muhammad Taha Choudhry. Tahir has written over 6000 blogs, 800+ eBooks, and 700+ websites for all types of clients.

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