Email marketing is the cornerstone of today’s business communication. In fact, it is the most effective way of communicating with your clients to generate greater business revenues and build stronger customer client relationships. Thus, having a superlative email marketing strategy is foremost for drafting emails that not only stand out but also are also highly exclusive.
Drafting your emails a bit personally can impact your customer client relationship massively. Acknowledging as well as appreciating your customer’s uniqueness can help to bring you a lot closer to your clients in terms of both their needs and expectations. Address them via their individual names and proceed with inquiring about their health etc.
2- Short and snappy
Nobody likes a long read. Especially those clients to whom you’re sending these emails out to. So keep your title and subject length as minimum as possible. Use shorter sentences and avoid beating around the bush. Come straight to the point without using more than about a total of 70-90 characters.
Optimizing your email timings is highly important for doubling up your business revenues since it largely affects the type of population being targeted. Monday mornings are usually the best time of the week to send out the emails while Sunday afternoon is the best time of the weekend.
Make sure to draft your emails as user-friendly as possible since a large majority of people checks their emails on the go via their mobile phones. Choose larger font sizes so that they are easily read on a phone’s screen. Align your text in a single column and make sure to make it easy to read.
5- Irresistible offers
By providing various offers and coupons, many multinational companies nowadays are making sure to keep their clients’ interests intact. These can include a free lunch or a gift.
Always remember to interact with your clients to make them feel important and special. Value their feedback and take into consideration all their thoughts and suggestions.
7- Social media
Promote your content by attaching the links of your social media pages to the emails being sent out to all your clients. Remember to keep all your social networking sites up to date and all time functional.
8- Inactive subscribers
It is not uncommon for subscribers to eventually lose interest in your product campaign so make sure to call out to them once in a while to make them realize that their presence and participation still means the world to you.
Thus, it would be an understatement to say that email marketing is the core of today’s marketing strategies. Customers love being appreciated and recognized, and there is nothing rather than a good old email to make them feel valued thereby leading to increased business revenues overall.