Your brand is what differentiates you from hundreds of other entrepreneurs. It is your competitive advantage over them. Once you have established your brand, you just need to wait for the green paper to roll in. Here is your personal branding checklist!
Have a Clear Purpose
You need to know your purpose m you need to know what you want. What is it? What is it that makes your brand different from the rest? Why would people buy it? What is your aim? You need to find answers to these questions to have a clear view.
Target Market
Conduct a SWOT analysis and know your strengths and weaknesses. Know what you can offer and to whom and find a market in which you can be the expert. That is a safe route to take and leads to greater ventures.
Establish Values
Do you believe in the customer is the king mantra or do you go by your own rules? Do you value employee satisfaction or you believe in McGregor’s X theory and believe that employees are lazy and need to be afraid their job being stripped away? You need to set your values and make sure you stick to them. If you believe the customer is always right then, you must adhere to it. You need to be clear about your values and let the customer know what you him to know about you.
Brand Boundaries
You need to know that you can say no to anything that goes against your values. Your customer base will get a negative impression if you do not adhere to your values hence you must make the boundaries very clear as well.
Brand Message
Find your brand message and make sure you are communicating it clear enough for everyone. They should understand what you want to give.
Get Your Custom Email Address
Get a certified email for your company to earn more credibility. This may also portray you as approachable which the customers will prefer.
Design a Logo
Your logo is an asset; it is what it serves as the face of your business and core of your brand identity. If possible get a professional to design it, or you can always do it yourself if money is an issue.
Now you know how to get your brand a seller amongst people. We wish you all the best, entrepreneur friend.
