99.26% of UAE’s population is active on social media sites, making UAE a lucrative market for social media marketing . But the fact that there are so many different audiences from all over the world to cater to in UAE also makes it amongst some of the trickiest markets to work within, which is why every company needs help. For this reason, we’re here with 10 foolproof tips to guide your social media marketing in UAE.
Select the Right Social Media Channel
Select 2-3 that you think best serve the purpose you want to achieve. Also, ensure that the significant number of your audience is present on the selected channels.
Find Your Target Audience
Many companies work without a set target audience or with the wrong target audience in mind. Knowing who you’re targeting makes everything much easier, so find this out at the start.
Use Social Media Tools
Take help of the multiple social media tools available. For example, 22% of the world’s population uses Facebook, so to cater to such huge numbers, tools are a must .
Instagram allows you 30 hashtags with a post, which make it easier for users to come across you when searching for similar results. Use the right hashtags to increase chances of users coming across you.
Introduce Unique Ideas
To engage your users, captivate them with your unique ideas, presented in unique ways as well. The ideas could be anything, such as a fun quiz or a game to play on your site.
Content Should Be Sharable
It’s a given that any content you’re putting up on your social media should be shareable so that it can help increase knowledge about your company and potentially bring in more traffic.
Showcase Your Hard Work
One popular trend on social media is for companies to put up content about what goes on behind the scenes so customers can appreciate the hard work. This also makes the company seem more approachable.
Try to get your content to the top. This can be done in numerous ways. For example, use Google+ to rank content higher on Google search or Facebook ads for top ad postings.
Keep your users engaged by posting regularly. Different social media sites have different requirements, like one tweet a day won’t be enough for Twitter, but barely 2 pictures a week on Instagram is perfectly alright .
Keep Track of Progress
If you don’t keep track of your performance, then how will you know if you’re doing good or not?So keep an eye on how your posts perform, and which ones are received more positively by the audience.
Incorporate These Tips ASAP
Now that you know all the tricks to achieve successful social media marketing in UAE, what are you waiting for? Go ahead and put them to the test, and begin your successful marketing campaign. Good luck!