No matter what kind of company you are, successfully getting clients onboard is a skill. And it’s also a very crucial skill because it’s imperative to start your relationship with the client on the right foot. For most companies, it is also an important success metric used to study their progress and increase in clients. Having said all that, client onboarding is also a most difficult process. For this very reason, we have compiled together tips to help you improve your client onboarding process.
Work on Your Welcome Mail
You need to begin the onboarding process as soon as you can, starting with a friendly email to the client to welcome them. When you’re friendly and reach out to the client, they feel more inclined to trust you, and a greater bond is formed instantly. Welcome emails are a big deal because while most other such emails which don’t have any relevance to work might not be opened, welcome emails have a 45.7% open rate.
Gathering Client’s Information: An Early Priority
While all companies know that it is vital to gather information about the client and their company, most companies tend to do this after a considerable time has passed. That is one of the biggest mistakes you could make. Instead, you and your team should dig deep to gather all the information you can at the earliest chance possible. This way, you can impress the client the moment they come into contact with you, which works as assurance that they’ve made the right decision.
One easy but often overlooked way of getting clients to trust you more and thereby improving your onboarding process is by providing proof. This proof includes evidence of previous clients who have been satisfied and happy with you and your company. While this might not seem like much, studies show that 95 percent of clients read online reviews of previous clients before making any decision of their own. So do the smart thing and be sure to include proof in the form of testimonials, case studies, client reviews, etc. This will help create the client’s confidence in you in no time and also strengthen the onboarding process.
Reach Out to Those Who Didn’t Convert
This might sound uncomfortable, and it will be. But it will help you gather amazing insights into your onboarding process. There will always be people who tried your service but didn’t convert. To truly find out how to improve your onboarding process, you should reach out to those very people and ask them what went wrong and what wasn’t enough. This will be all the information you need to help you improve.
Parting Words: Don’t Forget to Listen
In the end, the only thing left to say is: remember to listen to your clients. While following all the above tips will help you improve, but the real force will always be the client and what they have to say. So you must be sure to listen. Good luck!