Content marketing can do wonders for you! Take for example the fact that content marketing effectively generates almost three times as many leads as compared to each dollar spent on traditional marketing . Not only that, but it also helps in lead conversion. Knowing this, it’s a must for you to incorporate content marketing into your business strategy. Read on to learn how to do just that!
Offer Rewards for Fishing Leads
People are more likely to share their information when they know that they are going to get something in return for it. This doesn’t have to be some big reward; it could be something small like a discount coupon, while you get to ask customers for their information. But remember not to use this too often! Keep this one of many ways that you improve your conversion rates, not the only option.
Introduce Content with a “Wow” Effect
Every website is churning out content by the minute, so what makes you so special? You’re no special than any other company out there, which means that you need to up your content game to get more conversions. This means that you need to anticipate customers’ expectations, meet them beforehand, introduce exciting business ideas and respond to any query, review, and comment they have.
Use Customers to Learn
It’s good to learn from your own mistakes, but that shouldn’t be your only source of learning. Focus on your customers, because leads generate further leads. So while you’re asking them to fill a survey out or something like that, talk to them, make them feel comfortable, so they open up and trust you. This will make them answer the questions more honestly, giving you accurate data to learn from and use in the future to identify and generate more leads.
Introduce Video Content
Videos are necessary for a number of reasons. The first being the fact that they make it easier for potential customers to retain information about you. While simply reading or hearing something only makes them retain 10-20% of the information, visual videos help them retain up to 65%. Your video shouldn’t focus on the attributes of your product. Instead, it also needs to talk about what positive change your business brings to the customers and what needs you fulfill for them.
Actually, Invest in Content Marketing
Most companies get into content marketing because they think that there is zero or minimum investment involved in it. While this is true, it doesn’t lead to any effective conversions when your investment is so minimal. If you truly want to benefit from content marketing, then invest. Even a small amount like few hundred dollars a month can promote posts to several thousand.
Time to Convert These Tips into Action
Now you know all that you need to know about improving conversions using content marketing. The main thing to remember is to use many different kinds of options, as we’ve listed above. Don’t become monotonous by focusing only on a single option, because that won’t get you anywhere!