8 Ways to Develop the Right Search Engine Marketing Campaign

Search Engine Marketing or SEM helps generate web traffic, increase brand awareness and accessibility, and is a great tool to help grow your business in an active market through paid advertisement campaigns. The little blank search box you type your command into is called the ‘search query’. The order of the list of results displayed on the results page is determined by search marketing.

Let’s find out the best ways to develop the ideal search engine marketing campaign.

1-    Peak Time

Set your goals. Identify and track the peak time in which you seem to get the most leads, and choose the relevant search engine you want to use. Google, Yahoo, Bing?

2-    Keyword analysis

Do your research on this one. Free keyword tools help you generate a list and traffic estimates according to most to least likely. Keywords are terms used by prospects when browsing for information. Avoid irrelevant terms and find out how to get the highest click-through rates.

3-    Performance Grader

Regularly review your performance and filter out unprofitable aspects. Remove, re-evaluate, optimize, refine, update. Check your performance on performance graders, or hire someone for this job.

4-    Search Engine Optimization

Videos, articles, the graphics, and written content can be handled by an expert SEO writer. Include your profitable keywords in all the content, and a professional writer will help create a higher ranking.

5-    Optimized Landing Pages

Keep your landing pages rich, concise and minimalistic. Organize your content within the limited text. Use bullets and attractive graphics.  Create an interesting, clear call to action, a simple, clean design, and avoid unnecessary distractions and multiple offers. Keep the contact information clearly visible.

6-    Types of ads

Ads are the greatest source of marketing. You can take your pick from several formats, for instance, video ads, image ads, text ads, rich media, or mobile ads. However, make sure you use them wisely and not have to pay for unwanted clicks or annoy the customers.

7-    Consistency

Your brand design and layout should match your ad copy. The color, font, title, and website design should remain consistent throughout and the landing pages should have the same content as your ad copies as well. It avoids confusion, gives you quality and authenticity.

8-    Google AdWords Ranking

To get an instant-targeted audience, you can have your ad appear at the top of the search results. To determine how high up it can appear, Google Adwords will track your;

  • Keywords
  • The maximum amount you invest
  • The quality score of your ads (the relevance of keyword and ad copy, click-through-rate, quality of landing page and overall performance)


Search Engine Marketing is one of the most useful marketing strategies online. Generating results and feedback very fast, attract clients, customers, reviewers, from all around the world and accomplish a lot within a limited budget.

Don’t be intimidated. Keep careful watch over foundational elements such as account structure, and you will not be risking precious marketing budget.

Tahir Azam is a Freelance Writer & Digital Marketer who helps different clients from all over the globe. He’s a proud father of Muhammad Dayyan Choudhry & Muhammad Taha Choudhry. Tahir has written over 6000 blogs, 800+ eBooks, and 700+ websites for all types of clients.

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