Are you curious about how we have more than 40,000 search results in one second for a single word? Thanks to Keywords through which we get most relevant results with a variety of options to choose. For a successful career in Content marketing, the role of keywords is pivotal. Those who are engaged with it knows its importance. It is used in the search engine optimization (SEO) for better search results relevant to the user’s need.
Keyword tactics are central to a site’s trend and growth, but since it isn’t a constant search tool, hence changes with time. What one is considered as a ‘norm’, tomorrow is spam. Whenever in content marketing the use of keywords must be up to date or else and in parallel with the newest trend.
SEO Evolution and the types of Keywords
Keywords are the basics of SEO, making it a crucial part of search engine results. There are many types of keywords in different positions when it comes to content marketing. Here are its types:
Short Tail
Many search queries are very generic and consist of a single word serving no purpose but just denoting something. For example, words related to sports are ‘bowling’, tennis, etc. do not have any meaning to them or a query to ask. Hence, they cannot be targeted to a specific result but rather covers a wider scope.
Medium or Broad Words
These are an extension to short tail words and made up of generic words having a large buyer intent and search volume. They are mostly recommended in for better content marketing strategies. For example, libraries nearby, hotels in LA, Tennis courts, Weight loss tips, etc.
Long Tail
It’s obvious from the name how this type is the exact opposite of short tail and comprises of many words like a question aiming at a specific thing. For example, where do I buy the best jeans in LA? Or how to play backhand tennis etc.
Researching a Keyword
In content marketing guesswork rarely works, one must have socially active listening skills to determine real-time needs of users and predict trends while exacting strategies for the current ones. Google’s Keyword Planner is the best keyword research tool out there. The keyword usage density can make you set the right trend at the right time.
Final thoughts!
In the age of digital technology where content marketing is at its peak, keyword research is a must experience for writers to achieve maximum user engagement, because the evolution of SEO is entirely based on this basic principle as shown by its history.
