SEO or Great Content – Which One is More Important


A question for the ages, something that marketers and website owners have always failed to figure out – what is more important out of SEO and good quality content? So which one is it? To help you figure it out, I’ll discuss both of the strategies below to see where it is better for you to spend your resources.

What is Technical SEO

For those who don’t know, Search Engine Optimization or SEO is a method of setting up your website in a way that aids search engines in reading it and in understanding your content.

Why Technical SEO is Important

The most basic reason for why technical SEO is so important is because it can have a huge, albeit indirect, impact on your rankings. Many have described the SEO to be the backbone of any website. This is because SEO is the entire structure of your website, making it easier for search engines to rank you and also making the user experience much easier. One key benefit of SEO is that it makes your website load faster, which is an essential element when it comes to the website because you lose customers for every 10 seconds that it takes your website to load.

What is Content Marketing

Content marketing is when the company creates content that is relevant to it and is attractive. The main aim of this form of marketing is to attract, educate and sell to the customer, as it is with all types of marketing. Main areas of focus include increasing brand awareness.

Why Great Content is Important

If you’re producing good content, then it will spread like wildfire all on its own. Good content is something people want to share, meaning there are more chances of it going viral. This gives you a lot of free publicity and also opens you up to many new audiences.

Another important benefit of content is the increase in conversion rates, which are a result of good quality content only. Content also gives you more control over what information to tell the consumers, what stories to tell them and how.

This helps you create a positive personality for your brand through words, videos, visuals, and many other things, it helps to tell your story.

Moment of Truth

Now that I’ve covered both the elements, what’s the answer? It’s simple: they both are! You can never pick one and just ignore the other, so be smart and focus on them both.

Tahir Azam is a Freelance Writer & Digital Marketer who helps different clients from all over the globe. He’s a proud father of Muhammad Dayyan Choudhry & Muhammad Taha Choudhry. Tahir has written over 6000 blogs, 800+ eBooks, and 700+ websites for all types of clients.

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