There are many different marketing strategies that exist in the world now, so much so that it is increasingly becoming confusing for small businesses to figure out which one to use to grow. But according to Syndacast, the video is the best type of content to use for marketing as suggested by 52 percent of marketers globally. The video is also cheaper, making it perfect for your small business. Don’t worry about how to go about using it, because I’ve got below a few ways to help with just that.
Educate Customers and Tell Your Story
Marketing serves two main purposes, one is to educate customers about what you are selling, and the second is to tell your story. Both of these aims can be fulfilled by using videos. Videos, full of visual content, are more compelling, are easier to watch and understand, and require minimal effort on the part of the user. In fact, 64 percent of customers are more inclined to purchase a product online after seeing a video on it..
Don’t Forget Your Mobile Customers
When creating a video, keep in mind that it should also cater to the requirements of your mobile customers. This isn’t a segment you can just ignore because about 90 percent of people actually stream videos on their mobile devices. Creating videos for them will show them that you take special care of your needs. Therefore, it is important that you make video content that is optimized for mobiles as well.
Helps Your Google Search Ranking
If you have a good quality video embedded on your site, then that increases your chances of appearing on the first page of search results on Google by 53 times. This is because users are known to spend more time on your website if it has video content on it. Once that happens, Google is alerted of this increase, which prompts your ranking on Google Search to go up.
Communicate with Wider Audience
While most other content types are very specific to a target market or segment, video content is usually able to break barriers and communicate better with a wider variety of customers. This is because everyone enjoys watching videos, regardless of their age group or profession or anything else. So videos attract all different kinds of people from all demographics. And videos are also more shareable, so the more attractive and creative it will be, this means the more people will share it. If your videos are shared, this means it is being viewed by a completely new audience. So videos have the potential of opening small businesses up to completely new markets even.
Start Now to Grow
Now that you know the different ways in which you can use video content to grow your small business, what are you still waiting for? Start creating videos right now! But remember one thing, it isn’t just about producing videos, it’s about producing good quality videos that users will be attracted to.