The importance of press releases has only increased, especially since businesses have started to realize how important they are for online marketing. While there are many benefits of a press release, the question arises that how regularly should a press release be published? The answer is regularly, and we’re here to tell you why it’s important to publish press releases regularly. Read all about it below!
Boost Company’s Visibility
Especially if you’re a small business, then this applies to you perfectly. But even for large businesses, press releases should be published regularly so that your company’s visibility is boosted. This helps keep you in the mind of the customers, which is something you have to fight for just like you have to fight for market share. Regular publishing also attracts journalists and gets you greater media coverage over time.
Less Expensive Alternative
Marketing is something that every brand needs to do often, for many reasons, such as reminding the customers that they still exist, or convincing the customers to buy their product. Whatever the reason, marketing is always required. With so much need, there must be a less expensive alternative that allows businesses to market regularly. For this reason, press releases are perfect and should be used often to market because they are less expensive than other means.
Establish You as Industry Expert
Once you start posting regular press releases, you will start to be seen as an industry expert. Being seen as an expert is important because it helps you gain the trust of customers). Posting regularly shows that you are well aware of the industry and how to deal with it, and produce results, that you keep constantly having to write releases about. This in turn over time positions you as an industry expert.
To Keep Element of Consistency
Consistency is very important in every industry. No customer wants to be attached to a business that goes M.I.A. for a couple of weeks and then comes back to bombard them with loads of content. There should be a system to the releases, that is consistent, so your readers know what to expect and when to. Consistency in posting press releases also shows you to be a trustworthy business.
Why Wait? Start Now!
After having read why you need to post press releases regularly, why wait? You should start designing a schedule right now about regular press releases and then try your best to stick to it. Good luck!