You got the customer to your page, looking for the perfect product. All you need to do now is convince them, and you’re good to go! But how do you do that? The most effective way is through a convincing product description. Read on to find tips on how to write a convincing one.
Know Who Your Target Audience Is
A mistake that is made more often than it should be is writing the right product description for the wrong people. What good is the description if it’s not being viewed by your target audience? Choosing the right target audience helps you define features that then that target audience will be interested in buying and you can market to them. Basically, it’s important to understand your buyer persona.
Write About the Product Benefits
As the owner of the company, knowing all the features of your product, you might want to add all of them to the product description. However, your customers won’t want to know about all of them. Instead, they only want to know how the product benefits them and improves their lives. That is the question your product description should answer.
You must be thinking why to bring emotions in a simple product description. While it may sound weird, it is more than necessary and is what will set your description apart and make it more attractive. Emotions influence consumers’ behavior and buying decisions. This is why adding emotions to your product description is the perfect thing to do.
Most product descriptions seem too forced, they either use too much jargon or are written in a very formal tone. Instead, your product description, when reading out loud, should sound more like a conversation you’re having with a friend. Add a little life to the description to make it more readable.
Make It Easy to Skim Through
Everyone now has a short attention span and will only read 16% of what is on the page. So be smart and keep the description easy to scan through by writing in smaller paragraphs, adding bullet points where needed, and using a lot of headings.
Time to Incorporate These Tips
Now that you are aware of how to write a convincing product description start now! Don’t worry if you still need help with the description; it’s hard to get it perfect. Contact us for help!