LinkedIn is a platform flooded with extensively scintillating content, it’s like a totally new world filled with amazing high-quality content. It’s a place where most of the B2B marketers run towards. Unlike the typical WordPress blog and other sites, many of the Top influencers are already publishing in LinkedIn. With better growth potential LinkedIn is still undergoing big changes and eventually, it’ll take the higher spot, but the influence of a post or its effectiveness on the audience is still relatively Unkown.
Nifty tips for your Content in LinkedIn:
With the help of many surveys and accurate statistical results, one can surely determine the tactics of an effective Content for a LinkedIn post. If you want to write your own LinkedIn content, you shouldn’t miss these useful tips.
Use a Catchy Title
Headlines or titles are the first and foremost step you need to take in order for an effective post, if your headline hooks the reader so will your post. A source which analyzed 3000 blog posts in LinkedIn says that titles with 40-49 characters usually get more views than other. There are many sites which can help you choose a better and effective headline for your LinkedIn posts.
Write about what you know best:
Publishing original content and blogs really give you the edge over most of the content on the web. You can write about what you specialize in. It can be related to technology, marketing or social media or any other specific field you are interested in. You can write, edit and publish it which will surely hit off since its an original idea to share.
Write About the Newest Trend:
Top blog posts are usually directly related with the trending topics. Yes, you can write about the ‘Evergreen’ topics but also making sure to put your effort into the newest trends will surely help your Content engagement in LinkedIn.
Add Visual Infographics:
Even on a professional platform like LinkedIn, people tend to be attracted more towards visual elements. You can make your post more engaging and appealing to the audience if you add some visual elements to it. It’ll no doubt make your comments rate go higher as much as 98% according to a source.
For a platform like LinkedIn the data and statistics will guide you, there are many variables which accounts for effective content rates but there is also an exception to the rules too. Hence if you follow the above tips, it’ll no doubt make your content stand out and gain more audience.