Facebook is currently one of the biggest Social media platforms with over 1.87 billion users. There is always big talk about the ease of doing business and business expansion on Facebook, but very few can follow the right path and are successful. The reason being in the pool of so many users one needs to come up with an excellent strategy to promote his content.
There are many Facebook features that are always overlooked and not used, most of them actually are the best tools for content marketing on Facebook. Such as carousel ads, demographics, the Facebook pixel, etc. Hence for Facebook content marketing here are some of the features that could help in making it a triumph.
Start Customizing your Newsfeed
The most common source of frustration on Facebook is the newsfeed showing unnecessary content due to its algorithm. You can firstly prioritize your news feed and select what to see, and from whom, this will give you the general idea about the new products and people opinion about trending topics, etc.
Carousel ads:
Adding visual elements and infographics along with a good storytelling approach is a vital strategy to let your business flourish in no time. Not only it attracts and engage crowds with your content but is effective. Facebook has many features including the carousel ad feature, in which you can add about 8 images or videos and also promo links along with a call to action.
Data-Driven Insights:
Data-driven insights can really be helpful in achieving your goals by devising and executing creative strategies which you could get from analyzing the data. It can be of the following types.
Targeting Behavior:
This allows you to target audience according to their behavior. No, not their character though, but your past purchase or future intent, other preferences, etc. Wordstream have compiled the data for ad targeting on Facebook which shows which behavior to target.
Interest Targeting:
This allows to target your audience based on their interest, and no this isn’t an invasion of privacy if that’s what you are thinking! It depends on content they share, keywords from pages, links they have clicked, etc.
Lead ads Feature:
Lead ads are literally the best, they can promote your content in many ways. You can ask the audience for a newsletter and updates about offers and price estimates etc.
Final Thoughts
There are lots of other features you could try to get your business going, but these are some of the few which could be effective in content marketing using Facebook features to a great extent.
