Social media is one of the immediate platforms where one could start their business, an organization or spread awareness for a noble cause. This makes it actually the best platforms for leading business and making a fortune. Rewind back t0 the start of 2017, what did we inherit in technology from last year, we got Facebook and Instagram live feeds, with snapshot filters to LinkedIn influencer outreach. The advent of technology keeps on providing wider audience outreach programs and easing up business.
The question that remains is how to utilize it and help improve the marketing of content. Well, let us tell you the major tactics which will keep you ahead of your game and provide better opportunities for growing your business through successful content marketing.
Influencer Marketing
Social Media Celebrities:
Youtubers, social media activists, bloggers, Instagram, and Facebook celebrities are the spokesperson of products. Instead of paying big costs to mainstream celebrities, in social media posts, you can tag or mention the brand ambassadors who will surely influence their followers and let the audience engage with your content. You can use many tools for better influencer search like Buzzsumo.
Micro-Influencers
According to Izea, people have confidence and trust in micro-influencers more than they believe in accounts with 100k followers. Because at the root level people can not only relate but prove its authenticity.
Let your Advocate make the Voice:
Employees and customers can play a vital role in standing out the competition between companies, they can be advocates and help promote your content. It’s a very useful and important social media strategy.
Start Selling your Story First:
People are sick of impersonal and sick brand promotions with promo link after link seems a bad influence. Hence Effective storytelling is what you need right now to master.
Refine your Content:
Social media is being exploded by content every day, the best strategy for your content o stand out when you are on strict schedule and don’t have much time is to refine your content, i.e. by turning different stats, quotes, blog posts into visual infographics. Start posting list of your content and schedule it. For example, (outline 5 ways to…) posting it in a series of posts which are scheduled.
Final Thoughts
In this fast-paced technology-driven word where everyday one faces with a new challenge and competes in a new competition, following these social media strategise could help in the ease of doing business with successful content marketing in social media.
