Talking about industries that are ruling over the world of content marketing? Here’s what we think on the topic. The Fitness Industry is the one to top them all in the race; it has dominated the world of content marketing by huge margins. The Fitness Industry has been seen to make the most out of this form of marketing and has been making big as a result.
How does the Industry Function?
The Fitness Industry is divided into three major categories which are 1) Fitness Pros and athletes 2) Average exerciser 3) Beginners. To create an impact that lasts for long and works for all three categories, the industry needs to come up with content that appeals to all three categories and holds power to influence them.
Influential and Well-written Articles
The categories we mentioned earlier, all three search for one main thing; expert advice which they can use for guidance. All of them search online to find effective strategies and tips to stay healthy and fit. Hence, fitness articles dominate the content marketing and are widely read by people all around the world to find a piece of information which convinces and influences them.
Good Quality Videos
The Fitness Industry masters its commercials, online ads and creates the topmost videos which educate, inspire and influence so many out there belonging to all three categories.
Use of Social Media
The Industry makes major use of social media and its various platforms to present its ideas and beliefs to people present on them, which is a huge number. The industry believes in interaction with the people through social media because social media undoubtedly has power which is undeniable. They use these communities and sites to distribute their content. Through sponsored Facebook posts and advertisements on Pinterest, you can find fitness content everywhere on social media. There are nearly 400 million active Instagram users. Thanks to those users, there are over 180 million users of #fitness on Instagram.
The Industry makes use of content marketing again in their videos and ads by using the approach of telling stories and putting in made-up scenarios that go well with the content. This helps to connect to the emotions and feelings of the customers and hence make it impossible to fail at their marketing.
The Fitness Industry has left every other industry behind the curve due to its efficient and appropriate use of content marketing. It has used it in ways to make it serve it in the best of the ways possible. Content Marketing has allowed the industry to connect with its customers in a unique manner.