Content marketing is exactly what your company needs to attract more traffic, increase sales and conversion rates and much more. But it gets hard keeping track of exactly what you need to do.
For this reason, I bring to you the perfect (and pretty extensive) checklist that will make your content marketing journey easier. So continue reading to find out how you can break down your content marketing into smaller, more manageable steps that lead to success!
Define Your Objectives
Over 80% of small companies don’t keep track of their goals, which is probably their main cause of failure . Defining objectives is an imperative step, so you know what you’re trying to achieve.
Identify Target Audience
Carry out proper market research to understand who your target audience is. Allocate time to this step to ensure that the wrong audience isn’t identified.
Select Distribution Channels
You need to know how you will make sure that potential consumers view your content. To do this, select the right distribution channels for your business.
Set Your Budget
Decide how much you are willing to spend on your content marketing. On average, companies allocate 31% of their marketing budget to this.
Establish KPIs
How will you know if you’ve made any progress? For this, you need to determine how you will measure your content’s performance. Do so by establishing Key Performance Indicators (KPIs).
Align Content Idea with Business Goals
If your content idea is not in line with your business goals, then you will be providing the right audience with the wrong message. The worst part to take care of is the fact that 95% of your employees don’t fully understand your business goals even.
Set Roles and Responsibilities
There are way too many moving parts to look after in your content marketing strategy. To ensure that all of the activities run smoothly instead of turning into a disaster, assign duties and responsibilities right at the start.
Outline a Team Workflow
Designing a smooth workflow is what makes or breaks your content marketing strategy. With so many projects to keep check of while also staying on schedule, a workflow is a necessity.
Evaluate Your Performance
Set performance standards for yourself, so you know when you are performing well and when you fail to do so. This makes it easier and less time consuming for you to evaluate your performance, which is an important step.
Promote Your Efforts
Lastly, to ensure that your content is widespread, you need to promote it like anything! Use social media, sign on industry influencers and invest in some paid promotions to get your content to the maximum number of people as possible.
You’re ready to Start Now!
With all these key points in mind, you are now ready to start designing content for your new website. When in doubt, double check from this useful checklist. If you follow it religiously, you will end up with successful content that will attract traffic to your website now more than ever before.
