If you belong to the group of people who believe and think of branding to be the second name for image marketing, you have been thinking in the wrong direction. It is about time you understand the differences that make these two terms stand out as two different strategies in the business world. The two are often mistaken as terms with the same purpose and function, but the reality is different from this wrong perspective. I don’t blame you, the two can sound confusingly similar but are two separate concepts.
Branding is Why in Your Business
Branding is related to marketing for sure, but branding is not similar to marketing at all. Branding is how you represent and demonstrate the core values and principles of your business company; it is about the beliefs that you have and why you have them; branding is also about how you use ideas to express on these beliefs and values.
What you need to understand it that branding is what will make your business and its aims stand out, it is from what people will recognize your business from and understand who they are dealing with.
People get to view and understand the mission statement your business holds, and hence get to interact with you in a better way. Branding is the abstract component of the business set-up, it has to do more with your company’s culture and values.
Marketing is the How in Your Business
When we talk about marketing, you should think of it as the concrete component of any business that’s getting set-up. Marketing deals with as to how your target population and clients will get to hear and find out more about your business or brand.
It is more about how your voice and your business’s values are conveyed to the common population. Marketing is the execution of the idea a company gives. The idea comes from branding. Social media, imagery, campaigns, logos, advertising are all forms of marketing.
What is Image Marketing?
Do you know what image marketing is specifically? Image marketing is another way of representing your brand. It involves the use of branding artwork, tools like imagery, colors, etc. which become the pillar for starting up the marketing process of your business. Color increases brand recognition by up to 80 percent.
Enabling people to recognize your brand and remember it is a job of great importance, it does not come just like that. Just like every task, this one will demand hard work and determination too.
Logos that are catchy and memorable, colors that are vibrant and fresh can help you set the foundation. To sum it up, image marketing has a lot to do with the creative work you put into your company in order for it to be remembered by people till a long time.
The Importance
Despite their differences, branding, as well as marketing, are two major building stones for a successful business whether it is big or small. Marketing unearths and activates buyers. Branding makes loyal customers, advocates, even evangelists, out of those who buy.
