Establishing a loyal base of clients is necessary for any industry, but it is absolutely vital in real estate where you never know when someone could come poaching your precious clients. With this trouble in mind, you must be wondering how can you even ensure your clients’ loyalty.
Worry not because I am here to tell you just how you can use email campaigns to your benefit by using them effectively to keep your real estate clients loyal.
Email is a More Intimate Medium
Out of the top activities carried out on mobile phones, checking emails is at the highest with 91% respondents admitting to this. This shows us the importance of email alone and how valid the internet is for your real estate business now more than ever before. Since email is considered a more intimate medium, so you can control the way you communicate more to get the desired reaction.
Tailor Your Email Campaigns
Email gives you the liberty to create and send out different email campaigns to different clients or segments of clients. You don’t have to create the same content for them all. Instead, pay special attention to the needs of a particular segment and write email campaigns solely for them only. Do this for all your segments or types of clients. This will show the clients how you are paying special attention to their needs, and help them feel more loyal to you.
Send Personalized Event Emails
More than 90 percent of customers like to receive personalized content from companies, be it in the form of email even. Personalized things help clients feel a better connection with the company. This translates into deeper more meaningful emotions towards the company being formed, which wouldn’t have happened without personalized event emails really.
Always Ask for Feedback
One way to ensure that your clients remain loyal is by asking them for feedback about the business and what they think should be done differently. Sending out emails asking for feedback makes it easier for the client to reach you since they won’t have to take the first step themselves. It will also make them feel more important.
In the end, it’s important for you to remember to add emotions to your emails, so they don’t seem too impersonal. Your loyal customers clearly want to do business with you, so draw them in with some honest emotions in your emails. Good luck!