Just because you’re using content marketing doesn’t mean you’re doing it right. Many companies adopt content marketing and then wonder in surprise why it didn’t work for them. That’s because there’s much more to it to keep in mind in order to get the maximum value out of it. To help you out with this, we’ve come up with 15 most important tips to aid your company. Read on to find out more!
Define Your Target Market Before All Else
UAE is home to a diverse range of customers, and it’s very easy to get confused about what segment of consumers you’re targeting. For this very reason, you need to be clear about who your target market is.
Be Consistent
Don’t confuse your audience. Pick what style you think works best for you and then keep at it throughout your marketing. This means consistency in the way your posts are designed, your articles are written, how things are presented and so on.
Come Up with a Strategy
66% of successful content marketers have a well-defined strategy. That is exactly what you need to have as well. Come up with a documented strategy where all your goals and objectives are clearly discussed.
Invest in Content Marketing
It’s important that you keep in mind that whatever you invest is what you will get back. More investment means more returns.On average, companies invest about 31% of their marketing budget to this.
Believe in Power of SEO
Never underestimate the wonders that SEO can do for your company. It plays an integral role in content marketing by contributing a staggering total of up to 84% to the total amount of referrals.
Reuse and Repurpose Content
Sometimes you need to be smart about whether you need to create new content or simply repurpose old one for new types of formats. For example, the same content can be repurposed into infographics, presentations, a video, etc.
Produce “Evergreen” Content
Look towards producing such content that will always be relevant. While the content on trending news and topics become popular for a while, they don’t last forever. On the other hand, content on helpful tips and advice will forever be evergreen and thus always help to draw in more traffic.
Analyze the Gap
Whenever you search your company on Google, there will be a gap invaluable search positions that currently are not held by you. That gap is for you to identify and then work towards overcoming. Direct your content in a direction that helps overcome the gap.
Don’t Forget Helpful Tools
Content marketing comes with a wide variety of useful tools out there that you can use to make life easier for you. Whenever possible, opt for using these tools to save your own time and resources.
It’s Okay to Learn from Others
There are a lot of learning experiences regarding content marketing available out there. Don’t be afraid to read them and seek help from them. While we all learn from our own mistakes, it would do you good to also learn from other’s mistakes as well. so why not!
Aim for Quality
A great misconception about content marketing is that it should be aimed at simply churning out content regularly no matter how good or bad it is. That is not true at all! As a company, your aim should be to produce good quality content at all costs.
Be Original
There aren’t a lot of differentiating factors between most companies, so the best you can do is just be yourself. Find your unique voice and style, your unique selling point, and stick to it.
Do More Than Just Reporting
Most content marketers focus on news reporting. While the news is relevant at the time and does bring in traffic, that shouldn’t be the extent of it. Your company should go a step further than simple reporting and explain why the news is significant and how to go about it.
Your Content Should Be Readable
The presentation of your content matters a lot. It should look inviting; something people want to read. Add images, stay away from large paragraphs, use sub-headings often and format it all properly.
Focus on Customer Questions and Reviews
Make the customer feel like they are being heard. Reply to all reviews or most of them at least. A great way of dealing with questions is to turn them into blog posts. This answers the question and also gives you new and relevant content.
Bonus Tip – You’ll Do Great
These 15 tips are all you will need to ensure a successful content marketing campaign. So what are you still waiting for? Get at it and good luck!
