Your audience wants to see content that is relevant – something that is happening currently in the world. But alas, many companies fail to produce amazing content while also keeping up with the trends. If you want to reach a bigger audience and get the greatest return on your investment, then one sure way to do that is by producing content on topics that are trending. To help you do that, we’ve listed below some tips. So read on!
Talk About Topics from Your Niche
Sure, we all want to cash in on the current topics by creating content around them. But you have to be smart about it. Think about who your target audience is and if the trending topic even relates to the audience you are serving. Also, consider whether the topic has anything to do with your business and its products or services. Keeping it relevant to your audience and your business is important. If you were a health brand writing about a trending topic like chocolate flavors, then that doesn’t really go well with who your audience is.
Use Different Tools to Help You
It gets hard keeping up with all the different topics that are currently trending. But lucky for you, there are a variety of tools out there to help you in this department. Be smart and utilize them! Some of the most used ones include Twitter Search, where you can find out the current trends and discussions about any topic or keyword at hand. To get more specific results, you can also tweak your search parameters to tailor your results. Another famous tool is Google Trends, which is excellent for searching popular interests surrounding the query you have entered. The main benefit of Google Trends is that it provides you search results over a period of time, showing you historical search data and trends as well.
Uncover Trending Topics on Social Media
Social media websites are your treasure trove; they have the largest audiences, with people talking about everything and anything. Take Facebook alone, which is the largest social media site with over 2 billion users. This makes such social media sites the ultimate destination for discovering new topics. Try finding such recent topics which have gotten the most attention, in the form of highest likes, shares, and comments, since this shows the increased engagement with the topic at hand. Once you find the topic, that is exactly what you need to design your content on. But keep in mind that you should do this quickly, until the next new hot and interesting topic comes up!
Important Departing Words…
While it’s true that trending topics can do a lot for you, and you should definitely focus on them when creating content, but keep in mind that that isn’t all there is. The trending topic will draw the user in, but after that, it will be your creativity and skill that keeps them attentive. So don’t leave your true identity while running after the next big trend!