Are you tired of seeing spammy contents all over the internet? You must Feel that the quality of content is declining exponentially. In 2014 Mark Schaefer coined the word ‘Content shock‘. In simple words, he described the drowning of content in today’s digital faced paced world. The decline in the originality of content revolves around different factors, it can be the context, reader’s preferences or the timing.
Not a long time ago when SEO framework was instigated and Google started to optimize, to gain more audience content marketers used the keyword strategy to lure users and cause high rankings for themselves. After a time the content lost its credibility and became irrelevant. There are numerous reasons for the decline in quality, but the most important point is, How to Stop Spamming and avoid ‘spamdexing’.
Avoiding Spam and Creating Content
The main focus should be on how to create better content, that’s how we can easily avoid spam content and bring about better quality and restore the essence of the content.
Data-Driven Insights:
This is one of the big differences between a creative and spam content. One must be able to research and dig deeper into different data aspects to set the records straight which aligns with your marketing goals and audience. Always make sure to look at the following:
Performance data:
Always review your content performance and try to analyze the general trend and look which contents resonate and syncs with the user preferences.
Industry data trends:
When you’re creating content and like to know about the different industry or company growth, trend, etc. you could always use Google analytics and analyze the topic of your choice with its popularity in the current time.
Take the Cue and Stop for a while:
No, it doesn’t mean you have to stop writing but actually pause and start thinking. Most of the times people write the content of high-quality keywords which centers around a good theme, but actually, it doesn’t rank that high and rarely becomes popular. Hence, you should stop and think what topic you should choose and how much to write.
Focus On Concept
The tactic for high quality and many keywords for a better ranking is good, but it also makes a spammy content rank high too. Hence, the focus should be on the concept rather than only keywords.
In Conclusion
The theme is never trying only to deliver content which can actually engulf the reader in it and is effective to the overall audience. That’s the only principle which if followed can lead to better content writing.
