Artificial Intelligence (AL) is also commonly known as machine intelligence. To put it in simple words, it is intelligence demonstrated by machines. Artificial intelligence is not only changing the way we live, but it is also affecting our business. It is undoubtedly becoming a game changer in content marketing. It is evident that soon machines will be taking on the majority of important roles in business.
According to IDC, 100% of IoTefforts and 40% of all digital transformation initiatives in 2019 will be backed up by AL technology.
AL can be used in many different ways when it comes to content marketing. Down below you will find some of the advantages of using AL in content marketing and its impact.
1- High-Value Content
A business can create high-value content through artificial intelligence. AL, with the help of algorithms, data, and statistics, can help to analyze social media platforms and the Internet to find out the trending topics, the preferences of the consumers and what they dislike, which will allow a business to create content, which is relevant and wanted by the people.
In this way, the business can attract the right audience and achieve the desired results. According to Narrative Science, 61% of businesses are using AL to identify opportunities in data that would otherwise be missed.
2- Repetitive Tasks
To be successful in marketing, a business needs to continue curating, compiling and analyzing data to stay on top of the game. Soon, this task becomes tedious, time-consuming and repetitive which is why, AL plays a great role in this field. A business can use AL to perform these repetitive tasks, which will help them plan, produce and analyze better. The algorithm also helps greatly when it comes to collecting data.
Consumers feel the best when they get personalized responses, and for marketers, it is a top priority as well. AL can be used to track an individual’s data. Machine learning systems are excellent at compiling data from website customers.
These systems can be used to create a profile for every individual, which the business can use to connect with the customers and recommend things tailored to their preferences. These systems understand an individual consumer and then personalize content which appeals to their needs and interests.
Thanks to AL, interactive and swift engagement with consumers has become a possibility. Information-driven chat-bots utilize machine learning to track and break down every discussion and then make enhancements with each cooperation. These chat-bots find out the kind of inquiries individuals have and plan proper reactions. Some chat-bots are even capable of making deals.
5- Automatic Generated Content
AL has been creating automatic generated content for companies like Yahoo and Fox for years. Unchallenging and simple content can be easily created and automatically released by artificial intelligence. It uses data to research, analyze, predict outcomes, personalize content and create stories.
Businesses, which are using AL in their content marketing, are definitely seeing favorable results. Therefore, if you haven’t started using AL in your marketing strategies yet, you should because AL is here to stay.