In content marketing, nothing is ever stagnant for too long! While everything can change, content marketing continues to grow and become more relevant. This industry is predicted to be worth more than $400 billion by 2021. With the increase of technology in content marketing, it’s imperative that your company remains up-to-date with all tech trends likely to hit in 2019. To help you out, I’ve listed a few down below!
The emergence of New Distribution Channels
What good is your content if no one gets to see it? This is exactly why distribution channels hold so much importance! For this very reason, one interesting and much-awaited trend to look out for is the introduction of more distribution channels that bring with them innovative ways to get your content across. Distribution on social media has always been present, and will most likely remain relevant too. Apart from that, there’s a huge rise of chatbots, which allow you to send content to subscribers directly.
AR and VR Technology
Both AR and VR technology is on the rise, but this also brings with it certain problems for the companies. To fully incorporate AR and VR tech into their content marketing, there is a demand for companies to create more immersive brand experiences. Soon, using simple photos and videos will not remain relevant anymore. Adoption of this new technology won’t only allow companies to tell a better story more engagingly, but it will also set them apart from their competitors and serve as a point of differentiation. Previously, this technology wasn’t adopted because the devices consumers used to view content on weren’t equipped to handle AR and VR tech. But this trend is also going to change, with total VR use expected to increase by 34.1 percent in 2019.
Machine Learning
Very soon, the entire field of content marketing will be overrun with machine learning tools, which is bound to be the next big thing. For many who still don’t know, machine learning is a process of analyzing data in a way that allows for analytical models to be constructed automatically. Machine learning is one form of AI that will help content marketers in identifying patterns and trends among their consumers’ behavior and also help the company in making better (less risky, more calculated) decisions with little or no human intervention. Out of the few companies who have already adopted machine learning in their content marketing, 75 percent of them have reported that it has resulted in increasing their customer satisfaction by more than 10 percent. But the sad part is that so far, only 4 percent of all marketers use content that has been driven by machine learning.
Plan for the Future – NOW
With so many different tech trends coming soon in 2019, you should start looking into them right from this moment onward. Start planning on how you can use these in your content marketing and why they’re the best for your company’s marketing success.
